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Enigma Concepts is a specialist internet marketing company. We can help your business to increase visitor numbers and qualified online customers with a tailored search engine marketing campaign.
- improve page rank in organic listings using SEO.
- improve website popularity using link strategies .
- increase exposure via paid listings such as google adwords.
- increase revenue via pay per click advertisers or affiliates.
- manage email marketing, newsletter and direct mail outs.
To clear any confusion, Search engine marketing (SEM) can be defined quite simply as marketing a website via search engines.
Search Engines have various requirements for indexing or "promoting" a website. Search engines will rate your website according to their individual criteria and that's where the fun begins. Knowing which search engines your customers are using and how they are searching is only the start. There are several ways to approach search engine marketing for your business and a consultation with us will help identify the key areas for improvement with your website.
Our approach to every search Engine Marketing campaign is the same - discuss objectives of the website, identify weaknesses and prepare recommendations for improvement.
Search Engine Marketing can achieve excellent results for your business not only by making your website easy to locate or visible on the web but by increasing the number of visitors to your website.
At Enigma Concepts our search engine marketing services provide you with all of the information you need to make real decisions for advertising and marketing campaigns online. You can't throw money at an online marketing campaign expecting results.
- location: all campaigns commence with an analysis report which will provide accurate and up to date information about your sites location on the web. In terms of positioning, page rank, link popularity and your main competitors rankings - see report features.
- research: generating quality targeted traffic is equally as important as obtaining search engine rankings and increasing page visits. Researching what your target market is looking for when seaching the web aids in qualifying your online customer providing a greater return on your marketing dollar.
- optimisation: changes may be required to improve your sites popularity with google or other search engines. These changes may require the content or the code of the website to be altered. Many times the rewriting of body copy, removing of design elements that cannot be identified by search engines, removing frames or tags, altering titles, changing metatags and data to suit new copy and content is required - read more about search engine optimisation.
- submitting: when changes have been made to a website in order to improve it's page ranking, a new submission of the sites information to the major search engines is required. Submitting a site ensures the fastest means of having that site indexed for the new content and information which has been added to boost rankings.
Contact us today to book a free half hour consultation for your business or read more about "How to Get Started".
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Last Updated ( Wednesday, 14 February 2007 )
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